SPRING 2003

A New Strategic Plan

Thanks to the generosity of the Pennsylvania Historical & Museum Commission and the Heritage Philadelphia Program, The NSCDA/PA has been working hard since last autumn to create a Strategic Plan for the Society. The two grants have allowed us to hire Christopher Mekal, formerly Director of Finance and Operations at the Isabella Stewart Gardner Museum in Boston and now a consultant for museums and arts organizations, as our facilitator.

As the Society goes, so goes Stenton. A major component of the Society's activities and mission are fulfilled through Stenton, including preservation, education, exhibits and ongoing research about the Colonial history of Pennsylvania. In an effort to integrate more closely the varied activities of Stenton with the overarching mission of The NSCDA/PA, a Steering Committee, including NSCDA/PA President Alice Lea Tasman, Treasurer Dora Rogers, Former Stenton Chair Sally Congdon and Stenton Strategic Plan Chair Tenny Marshall, has coordinated closely with Mr. Mekal to oversee the work of about 40 Board members, staff and members of the Society. The charge for the strategic plan asks: "How can we reposition the Society and the programs we provide and rejuvenate the membership to make the Pennsylvania group vibrant, ensuring it flourishes over the next 5-10 years and beyond?"

The process is designed to include input from all members of the Society, including county committees, as well as to draw upon the best advice from outside the organization. The Steering Committee has identified six areas of the Society's activities, with a working group assigned to examine the issues involved in that area. This preliminary work led to a Board Retreat on March 14th, an all-day affair that resulted in a wide range of great ideas.

So, what does it all mean for Stenton? Out of this "step back and take a good look" process, Stenton and the Society will have a refocused dedication to our mission, clearer common goals, a better idea of our priority issues and a more consistent approach to how to spend our money. Strategic Planning is a must in today's nonprofit environment and again The NSCDA/PA and Stenton are setting high standards in their efforts.

Additional Funding for History Hunters

Stenton was delighted to receive word in February of an additional grant of $150,000 made by the Heritage Philadelphia Program for the History Hunters Youth Reporter Program. History Hunters continues to progress well under the capable leadership of Anne Burnett, Stenton's Education Coordinator, who has been working closely with four other historic sites in Germantown and our consultants to finalize the curriculum and to run the pilot school visits. Students from three schools – John Story Jenks Elementary, Lingelbach Elementary, and Pickett Middle School – have already visited Stenton, Cliveden, Wyck and Johnson House. Teachers Mary Ann Robinson, Reginald Glover and Mary Kwartnik have been invaluable in offering advice and feedback about the initial stages of this promising project.

The additional grant funding will allow the program to be expanded next year to serve more schools, with a target of 25 schools in the City of Philadelphia's Northwest Academic area. This will include training guides to work at several of the sites involved and organizing in-service training opportunities for teachers.

STENTON LECTURE SERIES

The Stenton Spring Lecture series, a program of The NSCDA/PA sponsored in part by the Pennsylvania Humanities Council, has been very successful. Starting with Stevie Wolf's thought-provoking lecture on "Exploring Dinah: Beyond the Myth," which challenged us to think about how the story of Dinah was created, we moved on to decorative arts with Luther Brady and Bob Campbell talking about their outstanding collection of Blue and White Staffordshire. Then, once Spring had actually arrived, we enjoyed Irwin Richman's talk on Italian inspirations for American Colonial Revival gardens. George Boudreau's discussion of the expansion of knowledge in the 18th century provided insights into the minds of scholars like James Logan. Finally, the series closed on May 22nd when Stenton Curator Laura Stutman introduced the new Stenton Interpretive Plan. Thank you to all who have attended the lectures and shown enthusiasm for these varied and fascinating topics.

Stenton Visitation on the Rise

2002 saw a 15% increase in Stenton's visitation as a result of the Philadelphia Antiques Show and the History Hunters Youth Reporter Program. In the first full year for our website, thousands of cybervisitors explored Stenton's history through the web and, through the This Glorious House: Stenton exhibition and numerous talks given by members of the staff and volunteers, we were able to reach out to the local and regional community. Positive trends continue, as visitation for the first quarter of 2003 has increased by 36% (on-site) and 13% (website) over the same quarter last year.

Docents Needed

With the Interpretive Plan in place, there is a great deal of training to be done, and we are in search of new Guides to help. An initial Guide Training session took place on April 10th, with 16 new and experienced guides reviewing the Interpretive Plan and honing their skills in presenting Stenton to the public. We need as much help as possible, and guide training will be ongoing, so please contact Anne Burnett, Education Coordinator, (215-329-7312 or anne.burnett@stenton.org.) or Jane Foster-Willson (215-829-8944) if you have an interest in learning and helping others to learn about this glorious house.

Visitor Survey Project

Over the next three years Stenton will be participating in a national pilot project to develop better information about visitors to historic houses. The project, created by the American Association of State and Local History (AASLH) and funded by the Heritage Philadelphia Program, brings together ten sites in the Delaware Valley. Each site has participated in the creation of a visitor survey designed to elicit broad responses from visitors about their experience as well as site specific information, such as how much they gained from the revised interpretation that is being put in place this spring at Stenton. These surveys will be distributed over the next three years, with responses compiled and analyzed by the Center for Nonprofit Management in Nashville, Tennessee. Various funding organizations have pointed out that historic sites often do not know their visitors as well as they should, and that audience information is in fact very limited. This national model project will help to address this problem, and Stenton is delighted to be involved.

New Sign at Stenton

On April 1 Stenton was delighted to receive, not as an April Fools' joke but in reality, a new sign as part of the Direction Philadelphia sign program. The red, white and blue sign, similar to those used in Center City, stands just outside the Stenton gate. The Direction Philadelphia signs have been installed at many other Germantown historic sites making it easier for visitors to find their way. We look forward to additional signs to be put in place later this year.

Volunteer yourself or your garden club for our Colonial Revival Garden!

 

 

DamesLines: The lastest news from The Colonial Dames of America in the Commonwealth of Pennsylvania

Research article - for the Spring 2003 Newsletter- "The Song the Site Sings Best": An Enhanced Interpretation of Stenton

  

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